Green Chamber Member Helping Break Stigmas and Stereotypes that Prevent People of Color from Being Connected to the Water

JACKSONVILLE, Fla. — Two Jacksonville, Fla. companies, North Florida Green Chamber of Commerce (NFGCC) member ANACT and SurfearNEGRA, are teaming up to break stigmas and stereotypes that prevent people of color from being connected to the water.

Together with award-winning photographer Malcom Jackson, they have created a limited-edition tote bag to pay homage to the Black Lives Matter movement. The bag helps fight systemic racism by removing stigmas and stereotypes associated with surfing through the photo of GiGi, the founder of Surfear Negra on the bag.

“This collaboration represents a shift in the economic paradigm of how to do business by partnering with local entrepreneurs and creating positive impact in the community,” noted ANACT Founder Brianna Kilcullen.

The trio want to empower and inspire young girls of color to do things they did not think were possible in and out of the surf industry.

Ten percent of the sales will be used to send young girls of color to surf camps, giving them a chance to learn the future Olympic sport and experience the lifestyle. Their goal is to send 10 girls to camp.

“Our members are known for being committed to environmental and social justice causes. This is another example of a commitment on that level,” said Christina W. Kelcourse, Esq, CFP, CRPC, Executive Director, North Florida Green Chamber of Commerce.

The tote bag’s environmental conscious design of sustainable plant fibers highlights the benefits of fibers such as hemp. Each bag saves 236 days of drinking water. It represents the future hemp textile industry by showing market demand to American farmers and is an alternative to single use plastic bags.

Click here to order or for more information.

NFGCC is a regional networking organization for all sizes of businesses and community organizations including non-profits that emphasize green and sustainable business practices.

In addition to promoting the economic success of NFGCC members by offering environmental, socially responsible, and sustainable products and services, the North Florida chapter has ongoing networking and educational events, job fairs, a Buyer’s Club, newsletter as well as sponsorship opportunities, discounts, and a mentoring program.

To learn more email, call (904) 878-3474 or visit


Welcome to The North Florida Green Chamber of Commerce (NFGCC) where being green is cool and convenient!  Today, more businesses than ever understand how critical it is to grow in ways that are sustainable financially, but also socially and environmentally. NFGCC is a 501(c)6 non-profit member organization headquartered in Jacksonville, Fla. and established in 2018 to advance sustainable business in Northeast Florida through networking, education, and advocacy. NFGCC is governed by a volunteer Board of Directors and is a member of the U.S. Green Chamber of Commerce.


Our goal is to disrupt the textile industry and show that you can be sustainable without a sacrifice. We believe that by showing the increasing demand for sustainable products, (especially those made from hemp) that we can create jobs for U.S. farmers to grow hemp and manufacture here in the United States. Visit for more information.


Mike Bonts Public Relations

(904) 424-6641

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